“Adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sports, and identifying new business opportunities,” Adidas posted on their website.
The 38 year old singer is set to release her much anticipated unisex clothing line with Adidas in JANUARY 18. The singer announced on her Instagram and YouTube channel late Wednesday night, she appeared on the promotional video with other models wearing the IVY LEAGUE clothing.
“This is the partnership of a lifetime for me “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.” Beyonce said
“I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she added.